This photo taken in February shows chocolatier Syovata Edari with one of her products. APThe company contends the similarity in the brand names hurts Mars' reputation and Edari should be barred from using CocoVaa on her products. "The lawsuit is trademark bullying,'' Edari said on Tuesday and noted that her chocolates "are distinctly different than the product in question that Mars sells.'' Mars markets the cocoa extracts in CocoaVia as promoting "healthy blood flow from head to toe,'' according to the lawsuit. But the company maintains the name similarity will mislead the public and create the impression that Mars manufactures or approves of the chocolates Edari is selling.

Source: Bangkok Post April 06, 2017 05:15 UTC